Why Createch companies need an ‘innovation mentality’

“With new technologies disrupting every industry sector, it has never been more important to be inventive, creative and innovative,” writes Elizabeth McGrath of global creative agency Imagination, in a new white paper.

The white paper  outlines how Imagination – a founding partner of the Createch Summit – has fostered an innovation mindset to develop ideas blending creativity and technology for clients such as Harvey Nichols, Jaguar Land Rover and Rolls Royce.

It highlights the agency’s Labs programme, which recently developed the world’s first multi-user VR software for Cambridge University scientists to better explore, manipulate and share data.

Download the paper for tips on how to build a culture of innovation in your company.

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